CREATING ADS

If you do not have methods available to create advertisements for viewing on the web, please take advantage of one of the options below.

Self Service (free):

BANNERSNACK

FOTOR

Ad Designer for Hire (around $60):

GUILFORD GAZETTE ADVERTISING

RATES

To get details on rates, scroll down and select a zone to see the pricing structure and rates. For a summary, continue here:

728x90 ad $2 for 1,000 gross impressions (rotates with other ads)

300x250 ad $2 for 1,000 gross impressions (rotates with other ads)

300x600 ad $2 for 1,000 gross impressions (rotates with other ads)

700x175 article ad $4 for 1,000 gross impressions (rotates with other ads).

ZONES

When you purchase advertising space on GuilfordGazette.com you are purchasing space called a ZONE. A ZONE consists of one specific ad dimension and one category. Here is an example of a typical ZONE: Politics-728x90. If you buy that ZONE then you will have an ad that is 728 pixels wide by 90 pixels deep.

Your ad will serve (or show) on all pages related to politics, including the main political page and all articles past and present. Each ZONE includes a description of what areas are covered by the ZONE.

Choose a ZONE that fits the demographic you want to reach. If you are attempting to reach businesses, then choose one or more Finance ZONES to businesses and people interested in business.

While readers find us from across the nation and across the globe, The Guilford Gazette provides news and information for a distinct area of Howard County, Maryland that is served by Hammond High School.

AVAILABLE AD PLACEMENTS

In the section below, you will find AVAILABLE AD PLACEMENTS. Each placement is actually a ZONE.

1. Click on the ZONE that you wish to use and then click PLACE AN AD IN THIS ZONE.

2. Choose an ad type from the drop down menu and give a name to your ad that will help you identify this ad in the future.

3. The ad type you use determines the next steps. Be sure to use the column on the right for further clarification on how to use the system.

4. While you can post image banners and videos here, we cannot host them on our servers at this time; however, to run your video or image, use the converted HTML5 code from BANNERSNACK or FOTOR and place that code in the "Rich-Media Ad" box

5. If you get stuck during your selection process, drop us a line at ads@guilfordgazette.com and someone will respond within 24 hours.

6. If you are not sure which size ads are available or what a particular ad size looks like, visit the web advertising page to see the actual sizes with dimensions posted on them.

SERVICE AREA

The Guilford Gazette has a unique coverage area. We have defined the community by the attendance area that is served by Hammond High School.

The area includes Guilford, Jessup, Kings Contrivance (Columbia), Savage, and North Laurel.

The Guilford Gazette is a community news and information organization.

We focus on community news, events, high school sports, academic achievement, and local politics. Also, we feature business, health, and style articles.

The zip codes we cover are: 20723, 20763, 20794, 21046, 21075, and 21076.

AD TYPES

We can accept the following ad types - Image Banner (GIF, JPG, PNG & BMP) - Rich Media Ads (HTML) - Video Ads.

DESTINATION/LANDING URL

When asked for a LANDING URL, copy and paste the url of the web page related to the ad you are placing. If you have a general ad about your pizza shop (for instance), the home page of your pizza business might suffice. On the other hand, if you are advertising special deals, you may have a specific landing page associated with your website that speaks to this week’s deals. If so, use the URL for the special deal.

DEMOGRAPHICS

To learn more about the demographics of our readership area, please use the website links below.

Columbia Demographics

Jessup Demographics

North Laurel Demographics

Howard County Demographics

If you have further questions about this media kit or the Guilford Gazette, contact the advertising department via email at ads@guilfordgazette.com

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